E.y

Client: E.y
Role: Designer

Conception and creation of the global brand image of E.y the new brand for specs and sunglasses.

Debility of sight has been the starting point of the design which proved to be a daring approach. The graphics volitional blur becomes the brand of this project. E.y is a disruptive and singular brand with bold visuals in a very competitive market.

The global visual and design ID’s have been accomplished.






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